Last month, we sent out an action alert about the band One Direction’s new music video with a chimpanzee named Eli. Several advocacy groups, experts, and supporters from around the world wrote to the band, but so far we haven’t heard any kind of commitment from the boys to avoid working with apes in future productions. Since their new album is releasing next week, we want to continue to put pressure on the band and ask that they make the pledge before their album release—and until they do, we will spread the word to fans and tell them not to buy the album.
Many of our readers are aware of the tragic lives of chimpanzees in entertainment—chimps like Jamie, for instance, live with trainers when they are young and when they are too big to be managed, they have to live inside a cage for the rest of their lives. Jamie is lucky to have reached a sanctuary, but many others have not had that chance. Some of Eli’s trainer’s former chimp “actors” have been cast off to decrepit roadside zoos. The trainer himself, Steve Martin, has been cited numerous times for things such as failure to have an environmental-enhancement program to promote the psychological well-being of primates, failure to supply adequate shelter from the elements and inadequate ventilation, failure to provide animals with minimum space, filthy cages, and improper feeding.
We’re so disappointed that the One Direction band members are promoting the exotic animal trade rather than using their celebrity statuses to protect chimpanzees, who are critically endangered in the wild.
We urge you to continue to put pressure on One Direction to remove the photos and promise to never use apes again. Please post on their Facebook and Twitter pages and let them know that chimps like Eli should not be used in entertainment. Not only are there numerous welfare concerns, but seeing chimpanzees in close contact with humans perpetuates the idea that they can be treated as pets.
You may also send a letter to the band c/o Lisa Wolfe at email@example.com
Sample Comment on One Direction’s Facebook:
I am disappointed to see that One Direction went ahead and included clips with Eli in the Steal My Girl video, despite hearing from concerned advocates. Chimpanzees do not belong in music videos and you should know that Eli’s trainer is cited for dozens of animal welfare violations (www.eyesonapes.org/eli). Showing these images perpetuates the idea that chimps make good pets. Please make the compassionate decision pledge to never exploit great apes for entertainment purposes again. I won’t be buying your new album until you make that promise, and I’ll tell all my friends to do the same. Thank you for your consideration of my comments on this urgent matter.
Sample Tweets to One Direction:
@OneDirection sad to see Eli in #StealMyGirlVideo. I won’t buy your new album until you pledge to never use apes again! www.EyesOnApes.org/eli
@Louis_Tomlinson @zaynmalik Eli had a nasty chain on his neck in the #StealMyGirlVideo pics! Please promise you won’t work with apes again.
We would love to see Eli and all remaining chimpanzees in entertainment reach a sanctuary, so they can receive the lifetime quality care they deserve and get a second chance at life like Jamie. We’d love to hear stories about sanctuary life someday for Eli and others like this one of Jamie:
This morning, new volunteer caregiver-in-training Lizz kept Jamie busy for quite awhile by dropping a piece of banana just outside the fencing. Jamie first used a magazine, but when that didn’t help much, Denice gave her a plastic tube which was much more helpful. Once she got the banana up against the fencing she used her fingers to delicately move the banana to spot where she could pull it through. We’ve talked a lot before about Jamie’s knack for projects and keeping busy, but when she’s not working on various projects—she’s quite talented at nest-making, and consequently, nap-taking.
The final thing you can do to help Eli is to spread the word! Please share this blog on social media and encourage your friends to speak up for him, too.