Change the Channel for Chimps

February 2nd, 2012 by Diana

As most of you probably know by now, the company CareerBuilder will be airing a commercial during the Super Bowl that uses live chimpanzees. It’s nothing new, really – CareerBuilder started using chimpanzees for commercials several years ago. Unlike more progressively-minded companies (like Dodge and Pfizer), CareerBuilder has never responded to members of the public, celebrities and experts who have sent them information about why non-human great apes should not be used in entertainment.

The protests over the use of chimpanzees in the CareerBuilder commercial have garnered more attention this year than ever before. Steve Ross of the Lincoln Park Zoo has been quoted and interviewed numerous times in print and on television and the Jane Goodall Institute released a petition yesterday.

There is also a petition on started by Dawn Forsythe who runs the blog Chimp Trainer’s Daughter and the Facebook page Year of the Chimpanzee.

We at the sanctuary are concentrating on also supporting the suggestion started by fellow sanctuary director Jen Feuerstein at Save the Chimps. She is asking people to Change the Channel for Chimps and began a Facebook event for people to do just that – change the channel when the CareerBuilder ad comes on during the Super Bowl. CareerBuilder spent $3.5 million on that 30 second commercial, and perhaps the best thing we can do is refuse to watch it.

So, be sure to share the message to Change the Channel for Chimps through Facebook, Twitter (you can RT our tweets), and your email lists.

Let’s do what we can to make this the last commercial with chimpanzees that CareerBuilder makes.

Jamie, Burrito and probably Jody were all used in entertainment before being sold into research. Sarah, CSNW’s ED, went undercover at a chimp training compound several years ago. It’s both a personal issue for us at the sanctuary and an important part of our mission to educate others about the abuse that happens to chimpanzees. We as humans who care have to speak up for them.

If you haven’t already, please also join our advocacy branch Primate Patrol.


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5 Responses to “Change the Channel for Chimps”

  1. Debbie says:

    Career builder continues to use the excuse that the chimps were not harmed during the filming and that the American Humane Society was on set. The issue has been how the chimps are treated off set and what happens to them when they become too big to ‘manage’. My question which I have sent to the American Humane Society is why does the Humane Society who should be aware of what happens off set continue to attend these filmings which puts the ‘seal of approval’ for most people. Why are they not standing up and saying they will no longer attend or put their ‘seal of approval’ on these commercials. I’ve never received an answer from them but in some way I blame them for putting the shineola on the sh#t when it comes to the fantasy of chimps being used in entertainment.

  2. J.B. says:

    Hi Debbie – You are exactly right about the lack of oversight for the animals before and after their use in TV and movies, and thanks for voicing your concern. Just to clarify, it is the American Humane Association that monitors the use of animals on set – not to be confused with the Humane Society of the United States or any of the independent humane societies across the country.

  3. Allie says:

    Is Amazing Animal Actors still in business? Did Sarah ever initiate any action against them?

    • Diana says:

      Allie – Amazing Animal Actors (sometimes goes by different names) is still in business, however the trainer is not allowed to work with primates. The chimpanzees who Sarah met while undercover all went to sanctuaries, except for Apollo, who allegedly died of a rattlesnake bite.

  4. For Tomorrow says:

    A local Alabama tire chain recently released an ad featuring a live chimpanzee. Our organization has put together a campaign to convince the company and advertising firm responsible to stop using live ape actors. Visit our blog for more info and to take action! Please pass our petition on to others!