CareerBuilder Super Bowl Commercial

January 28th, 2011 by Diana

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The alert copied below was originally posted on the Primate Patrol website December 14, 2010:

Primate Patrol has received the disappointing news that CareerBuilder plans to air another commercial during the 2011 Super Bowl featuring chimpanzees. CareerBuilder has already aired commercials in 2005 and 2006 that portrayed chimpanzees as misbehaving office employees. Despite a growing public awareness about the ethical problems with using chimpanzee “actors” in entertainment, CareerBuilder still plans on airing this new commercial.

Please send a polite letter to CareerBuilder asking them not to air this commercial. Your letters can make a difference – just this year, two large companies, Dodge and Pfizer, chose to alter their commercials that featured live ape “actors” and pledged to never use primates in advertising again after hearing from concerned advocates.

Let them know that chimpanzees cannot be trained for entertainment by positive reinforcement alone, and brutal training practices in the entertainment industry are well documented. Remind them that in addition to welfare concerns, using chimpanzees in the media seriously hinders conservation efforts of free-living chimpanzees.

You may send your letter to the CEO of CareerBuilder, Matt Ferguson at matt.ferguson@careerbuilder.com

You can also view this alert on PETA’s action webpage.

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See also an alert sent out this week about a poll for the “Super Bowl Favorite Simian Spot.” You can comment on the poll’s page and add your vote for the sock monkey commercial (#6), which did not exploit any primates.

One Response to “CareerBuilder Super Bowl Commercial”

  1. Linda (Portland, OR) says:

    Thanks for reposting this so quickly Diana!! Emails are done!!

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